Stop torturing the world with wretched cover letters (please)

When I say that the vast majority of cover letters are terrible, what I mean is ... 80% or more are wretched, or worse.

Stop being redundant.

Stop the cliches.

Stop treating them like an afterthought.

Your competitors are (almost all) producing horrific, text-booky cover letters. So why not use this moment to your massive advantage?

More of my blather on this topic from Friday's AM Northwest show on KATU-TV (Portland).